Beauty Industry

Shakira Launches New Fragrance

The Grammy Award winner's scent is packaged in a luminous bottle that evokes an oriental dancer.

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By: Jamie Matusow

Editor-in-Chief

Shakira has launched her new fragrance, “S by Shakira,” which she claims to be as unique as her own songs.

“The type of women who feel a connection with this fragrance would be independent and strong, but also a woman with a great capacity to love and a strong sense of who they are. It’s for a woman who believes in herself,” People magazine quoted her as saying.

Shakira, a Grammy Award winner, has collaborated with Puig to explore her delicate side with a scent that exudes simplicity, sensuality and self. The fragrance’s signature notes are bright jasmine, sandalwood and an oriental dream housed in a luminous bottle that evokes an oriental dancer.

“Like one of my songs, I wanted S by Shakira to tell a story, and to be something personal and unique. A perfume has to really reflect something inside you, make you connect with it in an emotional way,” she added.

S by Shakira will hit shelves in September, with prices ranging from $17 to $35.

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